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What Makes Us Unique . . .

We can identify the shortest path to cash flow and profitability. We are seasoned entrepreneurs and can move fast. Short-term, practical approachs that you can implement now are our specialty. We can evaluate, strategize, plan, and execute while it can still do you some good!

We are strategic thinkers. "Tactics without strategy is the noise before defeat" --Sun Tzu We don't just "do web sites"; we do stragetic marketing through the Internet. We don't just "do trade shows"; we create a trade show presence that implements your strategy within your target market.

We've been around the block a few times, and we've seen lots of things tried - good and ineffective. We know when to run with an idea and when to throw up the "STOP" sign. We have strong resistance against trends that won't serve your best interest and will be gone next year.

We have a rare mix of business and technology expertise. We can integrate all aspects of your business into a project because we are experienced business owners, managers, planners, technologists, and marketers.

Our principal, Mary Ann Chapman, is a marketing and web strategy consultant and a graduate of the University of Texas at Austin in business and accounting. Earlier in her career, she founded and operated firms in software, electronic technologies, and tourism, and became a web marketing early adopter in 1995. She has an uncanny skill for finding the straightest line to the desired result.

Ms. Chapman's experience as a systems consultant for many firms enables her to quickly analyze company needs, form a well-defined customer-centric marketing strategy, and implement it as part of an overall marketing program. Whether your business is web-based or a web presence is just part of your marketing strategy, she has the tools to develop what you need.

Our virtual team rounds out our capabilities. A highly-regarded market research professional reviews our projects and joins the task group when her expertise is required, as do financial specialists. Our far-reaching business network includes high-level pros in just about every industry to serve as specialists. For web projects, we have architecture specialists, high-level and production graphic designers, photographers, writer/editors, coders, ASP and PHP programmers, and database experts.

Just some of the industries with which we have experience:

 

Software
Energy efficiency
Electric vehicles
Apparel
Not-for-profit

Tourism
Marine products
Recreational marine servicing
Shipyard
Custom musical instruments

 

 

The Market Edge
P.O. Box 70643Seattle, WA 98127206-285-2880
Email: info@the-mkt-edge.com