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Articles Before You Call the Web Developer - Part 1: DiscoveryEffective Web development isn’t a stand-alone project. It can’t happen in a vacuum. To be effective, your Web site must be based on the total company concept and integrated into your overall strategy. More...  Before You Call the Web Developer - Part 2: StrategyYour Internet strategy defines how you will use the Internet to pursue your mission, accomplish objectives, and expand your outcomes. An experienced Web developer can help you define and hone your Internet strategy, but you should develop your own answers to some strategic questions. More... The Many Face(t)s of Web Site MaintenanceAll businesses must evolve and adapt to changing market conditions and customer needs. In the Web world, the rate of change has been dramatically accelerated. No longer is it sufficient to have seasonal or annual changes in product mix, promotional materials, and consumer information. Change occurs continuously, and visitors want to see it reflected on your site, now! More... Help Your Site Keep Itself Current!Nothing kills site traffic like visitor boredom. Ensure repeat visits by presenting constant change on the home page. Features as simple as randomly-changing photos or as complex as daily news updates are easy to produce and provide continuous visitor interest. More... Copyright © 2001-2006 Mary Ann Chapman
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